At SpiceBox Toys, I played a pivotal role in driving international product success through package design, illustration, and multimedia content creation. I developed book layouts, led product photography, and produced instructional videos—enhancing brand presence in major retailers like Indigo, Barnes & Noble, and Walmart.

A key achievement was filming and editing 27 promotional videos in one month, optimizing production and significantly expanding marketing reach.

At Reinvent, I contributed to several innovative internal projects. Two notable initiative was Canvus, a custom apparel platform licensing popular brands such as NFLPA, NCAA, NBA, and X-Games, where I created engaging sports graphics. Another project was Chit Chats, an e-commerce shipping company where I designed a brand mascot and directed, filmed, and edited client experience videos.

My versatile role combined creativity with technical expertise, contributing to impactful brand storytelling and enhancing the company's visual identity across platforms.

I worked directly with clients to create brand identities, signage, menus, and print materials, ensuring a cohesive visual presence. My expertise in on-site design included interior guidance, digital marketing, and website design (Wix, Squarespace, Shopify).

I also produced custom illustrations, food photography, and social media content. A highlight was painting a 45-ft mural, an Instagram-worthy attraction featured in Vancouver’s Georgia Straight (2018).